For founders and new brands
Launching is the easy part. Getting to a profitable month is the job.
A new brand has one real constraint: the cash between the first purchase order and the first month that pays for itself. We build the unit economics before you spend, then run the channels until that gap closes.
- +84%revenue in four months
- +99%orders in the same window
- +86%sessions, with no discounting
- 17.6%unit session percentage, held while traffic doubled
Four months on a brand we launched
Monthly revenue and units on Amazon US. Nothing here came from a promotion or a price cut — the price held, and so did the margin.
Real figures from an Amazon US account we run, May–August 2026. The brand is not named: it has not signed off on being.
The growth came from demand, not from discounting
Sessions rose 86% and conversion held at about seventeen in a hundred — roughly half again the Amazon norm. That combination is the one worth having: buying traffic is easy, buying traffic that still converts when you double it is the job.
Same account, same window. Unit session percentage is Amazon's own conversion measure.
And before any of that: where the first $24.99 goes
The number most launches never build. Amazon's cut is published and knowable before you place a purchase order; what founders miss is that advertising is a cost of goods until the listing ranks, and that the fee is charged on what the buyer pays, not on what you priced.
- Retail price $24.99
- Referral fee15%, Home & Kitchen −$3.75
- FBA fulfilment$4.55 large standard 12–16 oz, +3.5% surcharge −$4.71
- Landed cost of goodsthe seller's −$6.20
- Inbound freight & prepthe seller's −$1.35
- Advertising23.4% of price −$5.84
- Contribution per unit $3.14
This one is the method, not the account above. Referral and FBA are the published US rates for September 2026 — large standard, 12–16 oz, including the 3.5% fuel surcharge. Cost of goods, freight and advertising are illustrative.
What we do first
Three things, in this order, because the order is the point.
- 01
We model the unit before you buy it
Real fees, landed cost, freight and the ad budget the listing can carry. If the unit does not work at the price you can charge, that is worth knowing before the first purchase order, not after it.
- 02
We build the listing to convert, then buy traffic
Images, copy and the offer first. Advertising scales once the page converts, because paying to send shoppers to a page that does not work is the fastest way to spend a launch budget.
- 03
We run it like an account ten times the size
The same weekly forecast, days-of-cover call and detector stack we run on our largest client. The work does not scale down, so we made the reporting scale up.
We have been the client. With the inventory, the margin and the payroll.
Welli is led by someone who founded an e-commerce business and ran it for more than ten years. That is the credential we lead with, and it is why the first conversation is about your unit economics rather than about a campaign.
How we got here →