Amazon
Seller Central, operated against a P&L
Selling on Amazon isn't just about listing products — it's about standing out, and then keeping what you earn. We run the account end to end and judge every decision on contribution, not on rank.
Amazon's fee structure is built so that volume and profit are different problems. A listing can rank, convert, and still lose money once referral fees, FBA fees, returns and advertising are counted against it.
We hold Seller Central and Vendor Central, Brand Registry, the ad accounts and the FBA and FBM inventory as one account, with the same reporting behind all of it. TikTok Shop too, where it earns its place.
Share of sessions that arrive at one of your listings with your offer not in the Buy Box. You paid for that traffic. Nothing about the listing, the advertising or the content matters on those visits.
How we hold the boxBuy Box share by month
Session-weighted, so a bad day on a high-traffic ASIN counts for more than a bad week on a slow one. The dashed line is the year to date, 83.8%.
View as table
Illustrative composite account · Amazon US, session-weighted Buy Box percentage. Hover a column.
A stockout list is only useful once it is triaged. Most of these are not a replenishment decision at all — they are discontinued lines, quality holds, or SKUs nobody ever classified. The thirty-nine that remain are the week's actual work.
How we run FBA coverWhat the 147 actually are
SKUs with zero fulfillable units at FBA, crossed against warehouse stock on hand and the replenish flag. Without that cross, the list is 147 items long and none of it is ranked.
Illustrative composite account · one daily run. Trailing 90-day sales attached to each group.
Blended return on advertising was 5.14x this month, and that number is nearly useless. The question is what the last dollar bought — here, 3.39x, which still cleared the cost of holding the stock it was there to move. Argue about the margin, never the blend.
How we judge spendBlended return against marginal return
Advertising spend this month, split into what the account was already spending and the increment added to clear aging stock. Each segment is labelled with what it returned.
Illustrative composite account · Sponsored Products, month to date against the same days last month, 14-day attribution.
The six functions
Each one is run by the same team, against the same numbers.
- 01
Someone accountable for the account, every day
Conversion, keyword rank, Buy Box share, stock position, feedback and subscriptions — watched daily, reported monthly, and acted on the day something moves.
- 02
FBA and FBM, without the stockout tax
A stockout costs more than the sales it misses: it costs rank, the Buy Box, and the advertising spend that fed both. We forecast to demand and replenish before that happens.
- 03
Priced to win the Buy Box, not to win the race down
Titles, bullets and images built to convert, and a pricing position argued against margin rather than against whoever discounted last.
- 04
A+ content that earns its production cost
Brand stores, A+ and A+ Premium modules and imagery built against the questions buyers actually ask before purchase — then measured on conversion, not on how it looked in review.
- 05
Your listings, sold by you
Unauthorised sellers, counterfeits and hijacked listings found and removed — and the Buy Box share that comes back when they are.
- 06
Spend judged on contribution, not on ACOS
Sponsored Products, Brands and Display managed against margin after fees. A campaign at 18% ACOS on a product that cannot carry it is a loss with good reporting.