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Most brands know something is wrong. Very few can prove what.
Pick the line that sounds like your last quarter. Each one shows what it looks like in data — and what it usually turns out to be.
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“Sales are flat and nobody can tell me why.”
Revenue +0.4% — and every part of it moved.
Flat is four things cancelling out. From the top line they are indistinguishable.
How we model a channel → -
“Revenue is up. The bank account does not show it.”
Same quarter, two directions.
Fees, returns and freight that reach settlement weeks after the month they belong to.
What we run on an account → -
“Every system tells me something different.”
One month. One metric. Four answers.
Not a data problem. Each system counts a sale by its own rules and each is right.
How the warehouse works → -
“We are either out of stock or paying to store it.”
Days of cover by SKU. Almost nothing sits in the safe band.
Velocity forecast off one channel, so the reorder is late and the safety stock overshoots.
How we plan replenishment → -
“I do not know if the customers we buy are worth it.”
Twelve-month contribution per customer against what it cost to acquire them.
Blended return hides it. One channel usually pays back and one never does.
How we model payback → -
“We look like everyone else on the shelf.”
Unit session percentage against the category.
The images, not the brand. On a marketplace the first three carry the sale.
What we make →
Illustrative composite account — not a client's numbers.
Six symptoms. Seven causes. No way to tell which from the outside.
So we do not ask you to pick correctly. You said where it hurts; that is enough. We connect to the accounts, put every channel on one grain, and the numbers name the cause.
What happens if you send it
No audit, no scorecard, nothing for you to fill in.
- 01
You send a month
Read-only access to what you already have. No migration, no questionnaire.
- 02
We build the row
Every channel on one grain, with the real fees rather than the estimates.
- 03
You get it in writing
Where the money went and what to change first — hired or not.